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Tracking and Ad-Blocker Software

Summary in 64 words

Ad blockers are widely used tools these days. Users install this software to improve loading times of websites or to simply remove intrusive advertisement. But what does this mean for us as a testing company? We saw some sites break and are now including tests with enabled ad blockers. This helps our customers to see where problems might occur and to improve user experience.


The amount of advertising increases and more and more users take this matter in their own hands and install ad blockers. Users also become privacy-conscious and do not want to expose their browsing behavior to an ever increasing number of companies. Facebook’s, Twitter’s, and Google’s ad or content pixels are on nearly every page nowadays. Adobe collects data as well with font services, Scene7, and Omniture. There are lots of big and small third parties that live on pages and are included as a service. We have seen websites with over 50 third party services on a single page of their web shop.

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